About Us
Fashion that serves you,
not the other way around.
Fashion Detox Studio was born from a simple idea: most people own too much and wear too little. We help you build a wardrobe that is intentional, sustainable, and entirely yours.
Our Mission
Less noise, more you.
We combine the expertise of certified personal stylists with AI-driven analysis to help you discover your unique style archetype, optimise what you already own, and stop buying things you will never wear.
Our approach is rooted in sustainability — not as a trend, but as a philosophy. Every session is designed to reduce overconsumption and build a lasting relationship between you and your wardrobe.
Wardrobe Optimisation
We work with what you have before suggesting anything new.
AI Style Analysis
Your personal archetype discovered through intelligent profiling.
Sustainability First
Every recommendation considers longevity and environmental impact.
Human Expertise
Real certified stylists behind every consultation.
Founder
Soodabeh (Soodeh) Ranjbar
Founder & CEO
Soodabeh Ranjbar is a multidisciplinary strategist specializing in business development, media strategy, and brand positioning for sustainable “Made in Italy” fashion. With a dual background in Interior Architecture and Fashion Management from the University of Bologna, she bridges the gap between creative direction and strategic growth through cultural storytelling. As the Founder of Fashion Detox Studio, she translates this multidisciplinary vision into a practical framework for personal sustainable styling, creating an ecosystem where branding, media, and sustainability converge. Furthermore, she serves as an IT-ER Ambassador, contributing to international talent development and innovation within the Emilia-Romagna ecosystem.
Email: [email protected]
Technical Co-Founder
Maryam (Maya) Karimi
Technical Co-Founder & CTO
Dr. Maryam Karimi is a CISSP-certified AI/ML Research Scientist with a Ph.D. in Computing and Information Science. She architects the intelligence behind Fashion Detox Studio — building the agentic AI pipeline that powers style analysis, semantic matching, and personalised recommendations. Previously a Research Scientist at Factory Mutual, she brings deep expertise in machine learning, agentic systems, and secure software engineering to redefine what fashion technology can do.
Email: [email protected]
The team behind your transformation
Meet our stylists →Ready to start your detox?
Join hundreds of clients who have transformed their relationship with fashion.